The online digital stock photography business is a slow but steady process and so far (knocking on wood) seems to be holding it's own during our distressed economy. Though I take hundreds and hundreds of photographs on a regular basis only a small percentage of them go to commercial stock.
Hmm ... you might be wondering how I choose which ones will be submitted to my agency????
- Broad Market Value - Can this photo be used for many different concepts? A happy couple sells just about anything ... but there are also a LOT of happy couple photos already on the market... tough call. A happy couple holding money ... now that might give the photo the extra touch that a commercial buyer is looking for. A happy interracial couple holding money ... that proves promising.
- Specialty Market Value - Hmm, close-up firefighter images in the middle of a blaze are a "hot" item and the competition is minimal. Firefighters are universal and represent many broad subjects such as security, safety, insurance, danger, professions, teamwork, physical challenges, etc ... that proves golden.
- Excellent Quality - Focus, color, clarity, composition, noise, artifacts, etc. all must be top notch! All photos are reviewed at 100% magnification and any photos with flaws are ruthlessly weeded out.
- Minimal Post Editing - Will I need to spend hours cloning out logos on shirts and baseball caps, or background details that might violate copyright laws? If the photo is incredibly fantastic, it might be worth hours of editing ... otherwise it will cost me more money in post processing time than the image will probably make.
It takes many sales to make a photo profitable. The more popular a photograph becomes (the more sales), the more money it generates as it "levels up". For example, my number one seller (posted below) is of a group of firefighters in front of a roaring blaze (119 sales to date) and it's currently a "level 5". When it was a "level 1" it would only cost 3 credits to purchase an Extra large Royalty Free license, now it costs 13 credits for the same sale. And it keeps on selling ... If I can get my portfollio filled with "level 5" images like this one, Steve and I can retire (almost)! Wahoo!
© Photographer: Crystalcraig
Agency: Dreamstime.com
What's the "Push" all about??? Well ... my portfolio is currently at 253 photos and I'm hoping to double that by September 1st. That's 161 days and counting! Wish me luck and say cheese please. Thanks!
Hi Crystal!
ReplyDeleteI love your blog and this post is great.
Good luck with your stock goal!
Adrien